- Company Overview
Established in 1992, SFX Preferred Resorts is the only Exchange Company specializing in the industries highest rated resorts…
In the early days of the timeshare industry, the exchange process restricted owners to solely using their home resort's affiliated exchange company. Seeing the need to help owners of high quality resort properties expand their level of benefits and options, Mel Grant founded The San Francisco Exchange Company – SFX Preferred Resorts in 1992.
By opening up the market place, SFX gives consumer's the ability to request quality resorts listed in multiple exchange networks, rather than being restricted to just one exchange company that is affiliated with the resort. Grant's vision to bring timeshare owners the freedom of choice and more options is expanding daily. Today, with over 200,000 registered members, SFX is one of the most sought after specialty vacation exchange companies in the world with a network of highly rated, brand name resorts in the USA, Mexico, the Caribbean, Canada, and Europe.
Key to the success of SFX is the quality level of customer service and support that it offers its members. The knowledgeable and experienced Exchange Coordinators at SFX assist in making member exchanges as effortless as possible so they can enjoy a multitude of superior quality vacation experiences.
- Executive Buzz
Team work with focus towards the continual development of exceptional Premier Vacation Exchange.
SFX offers one central access point to the highest-rated, highest demand resorts listed in all major exchange networks. Our leadership team is dedicated to supporting the company's vision of providing members with exceptional concierge-level service and central accessibility to premium, personalized vacation experiences.
Chairman & CEO
Mel Grant founded SFX Preferred Resorts in 1992. The San Francisco Exchange Company was originally created to service the unique needs and expectations of the San Francisco Bay Area timeshare owner. He saw a growing need for a "boutique" vacation exchange company that catered to highly proclaimed resorts in the US, Mexico, Caribbean, Canada, Europe and beyond. Today, SFX has over 200,000 members who enjoy the benefits of a luxury vacation network. Grant is now focused on bringing the same integrity and quality upon which SFX was founded to grow the SFX member base and resort network.
Brad McDonald joined the SFX team with over 30 years of experience in the timeshare industry. In his previous position as Senior Vice President at ICE, he focused on global product development, partnership alliance and business growth. Prior to that role, McDonald served as SVP, Alliances and Product Development for Wyndham Worldwide Corporation and also as VP, Business Development for RCI. His executive knowledge of loyalty programs and innovative technology make him an incredible leader for SFX. McDonald is now focused on enhancing SFX customer care, member benefits, and expanding timeshare developer sales and marketing programs.
Chief Operating Officer
Cory Phelps has been with SFX since 2003 and has over 25 years of experience in the timeshare industry. Early in his career he worked at a private timeshare company in Southern California, Pacific Monarch Resorts. His success in sales and business development quickly escalated the expansion of SFX, and in 2014, he became the chief operating officer. Now Phelps is focused on developing new member communication and information programs to help members stay in touch with their SFX benefits and travel options. His leadership in developing new vacation resort alliances will continue to increase options for SFX members.
Director of Information Technology
Stan Wong built the first customized exchange software platform for SFX in 1997. His knowledge of relational databases and application development has helped SFX grow exponentially in the timeshare industry. Currently Wong is focused on enhancing SFX technology to support connectivity and future growth. His team's contributions allow members, agents, resorts and industry partners access to more vacation exchange tools and resources.